Perceiving Group Themes from Collective Social and Behavioral Information

Collective social and behavioral information commonly exists in nature. There is a widespread intuitive sense that the characteristics of these social and behavioral information are to some extend related to the themes (or semantics) of the activities or targets. In this paper, we explicitly validate the interplay of collective social behavioral information and group themes using a large scale real dataset of online groups, and demonstrate the possibility of perceiving group themes from collective social and behavioral information. We propose a REgularized miXEd Regression (REXER) model based on matrix factorization to infer hierarchical semantics (including both group category and group labels) from collective social and behavioral information of group members. We extensively evaluate the proposed method in a large scale real online group dataset. For the prediction of group themes, the proposed REXER achieves satisfactory performances in various criterions. More specifically, we can predict the category of a group (among 6 categories) purely based on the collective social and behavioral information of the group with the Precision@1 to be 55.16% , without any assistance from group labels or conversation contents. We also show, perhaps counterintuitively, that the collective social and behavioral information is more reliable than the titles and labels of groups for inferring the group categories.